SEO is What Allows Customers To Find You In A Sea of Competition
It's a fact that the internet has changed the way we do things and our lives in general.
Today, when we want to buy any product or service, we first search online for the best deal and then proceed to buy from the online store that offers the best deal. This has led to many businesses having an online presence in order to keep up with the changes and get a share of the online market.
However, due to the increasing number of online businesses, having a web presence is not enough. You need to enhance it otherwise you won’t survive the competition. You have to ensure that your customers can see you when they search your business on search engines and this is where Search Engine Optimizations (SEO) comes in.
So What Exactly is SEO?
SEO is a combination of tactics, techniques, and methodologies used to improve your chances of appearing on the first page of internet search engines such as Bing or Google so that your customers can easily see you.
To earn SEO, your website needs to have high and relevant content that will be useful to your target customers and also needs to well-optimized with the right keywords.
Here's 5 powerful reasons why your business needs SEO and why you can trust our digital marketing agency to provide you with the best SEO services for your website.
Benefits of SEO
1. SEO will increase your Business visibility and establish your Brand
Search Engine Optimization is an effective way to establish your business and brand online thus increasing the number of visitors and customers in your website. How is this possible? Well, When your website is well optimized with the right keywords and has high-quality content, Google or other search engines will show it on the first page when your target customers search the keywords in search engines. This will make your target customers trust you and in turn get more conversions.
2. SEO Generates Traffic with More Conversions
SEO can get more traffic to your site and increase the rate of conversions. An agency like UpExposure, would develop an SEO plan, where we research and identify keywords and search phrases that are highly searched by your target customers and in your location.
Then, we'd make sure that these keywords are well placed in your web copy and content so that search engines would not consider them as spammed. This will ultimately make your website appear on top of search engine results when your target customers search the keywords. This makes consumers consider you as an expert in your industry and thus be interested in your products and services.
3. SEO is a Cost-effective strategy
Just imagine the amount of money you usually spend on PPC or other forms of advertising like Yellow Pages ads. It’s a lot of money, isn’t? Actually, when you consider print advertising, for instance, it’s very expensive, yet it doesn’t bring a justifiable return in most cases. But some people still use it thinking that they will lose many sales opportunities, which is not true.
In fact, about 75% of marketers rate Search Engine Optimization as excellent when it comes to ROI or Return-on-investment. Do you know why? It’s because SEO is one of cheapest tools for internet marketing and yields effective and consistent results. SEO can be customized to your budget making it not only affordable but also cost-effective
A professional digital marketing agency first researches your target market and audience to know how they will design and implement the SEO strategy. Then, they customize it to your business and budget making it quite affordable for you.
4. SEO can Help Your Business Stay Ahead of Your Competitors
Just by outranking your competitors, your business will be able to get the online market share for your industry. As previously stated, your website is the first impression your customers will receive and many customers decide whether to buy or not to buy from you by just looking at your website. So the image your website portrays online can significantly affect your sales. With the right SEO service, you can outshine your competitors and dominate in whichever industry you’re in, making you an industry leader.
5. SEO helps in Networking
In today’s competitive world, networking has become a vital aspect of selling. SEO specialists can help businesses establish a strong social media presence via setting up of blogs and taking part in online conversations via social networking sites. By doing this, a product or service can reach out to many individuals in a personal way and thus drive more sales effectively than other strategies such as brochures, pamphlets, TV ads among others.
(5). SEO Gives your Business Authority
SEO can actually make your business an authority resource in the eyes of your target customers by increasing its rankings on search engines. For instance, let’s assume you are a plumber located in Florida and you’ve not implemented SEO in your online marketing.
Due to the lack of SEO, your website appears on the 10th page of Google for the keyword “Florida Plumber”. Now chances are almost zero that consumers will never find your website when they search this keyword. In fact, rarely do internet users go beyond the first page to see results.
Most of them will only look at the first page and automatically consider those businesses on the first page as leaders of the market or experts. So, if you want to gain this authority, you have to implement SEO in your marketing otherwise nobody will ever find you.
These are some of the benefits of search engine optimization services for small businesses. Due to the nature of competition nowadays, an effective marketing strategy is a must for any business that wants to survive and attain its primary objective which is profit maximization.
With the best SEO provider, you can take your business to the next level and stay dominant in your target market and industry.
If you've been thinking about SEO for your business and see the benefits of it, then let's chat. Please free to contact us at (206) 785-2944 or fill out the FREE CONSULTATION form and someone from our helpful team will get back to you promptly so that all of your questions can be addressed.