Understanding Facebook Ads Marketing
Facebook Ads is one of the best options to promote any type of business... local or national.
Google Adwords and other paid search marketing Ads are great options for product and service promotions, but many people tend to forget that Facebook Ads are also very effective. We all know that there's a lot of people interacting on Facebook but businesses tend to overlook just how beneficial this is.
because Facebook offers more visibility to brands to establish themselves in the eyes of their target audience.
Anyone can promote their business by using Facebook. Facebook offers many options to promote your products and services to Individuals, Companies, etc. Almost 90% digital marketers use Facebook, but 68% of them don't know properly about its efficiency. Below are some simple ways of becoming the part of the remaining 22% who know about its efficiency:
1. Know the difference between promoting and boosting
As Facebook has reduced its organic search, getting your site or content in front of many people is really difficult. There are only 2 ways to display your content - boosting and promoting your post. But these two are different in terms of driving new sales. Boosting is the easiest strategy and promoting a post is little more complex.
2. Create a custom audience
The custom audience is strong, as the target of Facebook is really particular. So, you can target your ad to a particular person, in a place at a specific time. These audiences help you connect with people who already have seen your brand based on the criteria you find essential.
3. Select your colors intelligently
Color is important in advertising. Even it is more important in online ads. It is the way people will feel about your brand. As per research, pink or purple color highlights help you get most of the shares.
4. Promote genuine content about you
People like to buy trustworthy things only. If they trust you, they won't spend their time or money with you. So, you need to promote content from a trustworthy source which adds to your brand image. After that, use it as the basis of a small promoted/boosted post. If you build more trust, you will receive more money.
5. Write better copy
Many people don't understand what is actually written in an advertisement. So, in order to enhance your total marketing department, you need to improve your copy using power words, creating calls to action and making it beneficial for your audience. Just try to play with your own ideas.
6. Try to use video
If you've been thinking about Facebook Ads for your business and need to speak with someone about it, please free to contact us at (206) 785-2944 or fill out the FREE CONSULTATION form and someone from our helpful team will get back to you promptly.
Facebook has made the switch to having a great focus on video content this year. Go to your news feed and see for yourself. You will surely find a video post in at least three posts.
If you have a good camera or innovative budget, then it's great news for you, as people use to see the video on Facebook daily, so you require taking benefit of it. It doesn't just build a better brand identity, but also makes your ads more engaging.
If you have not tested Facebook ads, it is highly recommended for you to do so in the future. With ample time, energy and budget, anybody can become profitable by promoting their service, product or brand through Facebook promotion. So, hire a social media marketing agency in order to do successful Facebook promotion of your business.
Benefits of Facebook Ads
The first benefit you will find when using Facebook ads is that you can target your specific audience much easier. In fact, you will be able to advertise to a narrowly defined audience. This saves you so much wasted time and energy.
Imagine knowing when you place an advert that your exact audience is going to see it and not a whole bunch of people who have no interest in what you have to offer, which you will find if you use drops in letterboxes throughout your local area, for example. This means your return on investment will be much higher.
The next benefit which you can’t ignore about Facebook ads is that you are also reaching mobile marketing, making mobile marketing easy.
Remember these days the majority of your audience probably relies on mobile phones more than their laptops or computers, and with this type of marketing, you can reach this audience so much easier without having to have different adverts in place and wasting even more of your time and money in the long run.
Facebook has always been very good with their reporting, which you have probably noticed on your Facebook business page. You will be able to view statistics from the response to certain posts to new followers and even the time of day your audience is more active.
With the advert section, you will be able to identify how well your adverts are performing, which ones need to be changed or updated and which ones are achieving the greatest interest, directing clients to your website and helping you achieve success.
You will enjoy increased brand awareness. All it takes is one of two of your followers to share your post, and it will reach all their friends on their page, from here someone else may like it and share it from them, and a snowball effect happens, where you reach a much wider audience quickly and effectively.
Your adverts will perform pretty much the same way, increasing your brand visibility by ensuring your audience sees your company name and remembers it for when they need a product that you sell or a service you provide.
The greatest benefit of Facebook ads is the price. It is an affordable online marketing solution that can easily work with your Facebook marketing budget and what's better, the same as PPC, you can set a budget you want to use, so your Facebook ad agency knows what they can do to ensure you reach your audience and enjoy ongoing success in the future.
You will find that this type of advertising is highly effective and fast. You get to reach your audience within seconds of your advert being placed, this means there is no waiting period, you can start reaping the rewards immediately.
The final benefit is that with this form of Facebook marketing, you will notice your website traffic will start increasing as more people visit your site to find out more about what you provide. Of course with increased website traffic comes increased leads and sales, therefore an increased revenue as a result.
We've gone over Facebook Ads and how effective they can be, but we know that you may still have questions. If that's the case, then we encourage you to contact us as (206) 785-2944
and someone from our team will help you with all of the questions and concerns that you may have. Alternatively, you can fill out the contact form on this page and we'll get back to you ASAP.
If you are struggling to bring in more clients or struggling to get any real results from your online marketing efforts, then it is time to hire UpExposure. With a talented team of digital marketing specialists that can manage more aspects of your digital marketing campaign, we can help you grow your company the way that you need to. Contact us today to see how we can take your local business further.